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You
Shop Too Much
and Your Customer Skills Suck
For the past ten years I’ve had the unfortunate experience of
working some variation of a retail
sales job. If I could calculate the number of times I’ve scanned
a barcode or offered the insincere and rote “Thanks and have a
nice day,” I would probably deteriorate into a fetal position
where my tears would flow like the wasted dollars of our consumption
obsessed American economy. If I pondered the number of times my
hands have gone through the robotic motions of opening plastic bags
and plucking filthy change from a register, I’d probably pull
a HAL and try to kill any
human whom got in my way. Anyway, this week I gave notice at my most
recent retail employer, and with any luck, this departure symbolizes
the end of my retail sojourn. It hasn’t been all bad (I’ve
never had to ask if someone wanted fries with that), but anytime
you can escape from serving the relentless and unsympathetic doltness
of your average shopper, a little smiley face should overcome your tired
and prostituted soul (who cares if my immediate future looks like the
teaching of freshman composition…the pay is better and nobody
ever pulls a sweaty and wrinkled dollar bill out of their brazier).
Facts are I’ve never been exactly warm and fuzzy about the current
condition of man/womankind. Adam
Sandler movies continue to do box-office millions, a one second
flash of breast at the superbowl is found more appalling to more people
than American Idol episodes, Oprah’s
about to make Prozac poppin’ Midwest mommies read Tolstoy
for kicks, and Hillary
Duff is covering Go-Go’s
songs. If these aren’t end days I don’t wanna be around
when they come for real. But as stupid, self-absorbed, rude, and ultimately
clueless that most people are, for some reason these qualities reach
their zenith when those people enter stores, gather product, and approach
cash registers. If you want to see people at their most dim, simply
work retail for a week or two.
Before I continue, let me offer one of my many patented ways to make
the post-modern world a better place. First, make all teenagers work
retail for their first jobs. Nobody is allowed to escape the thankless
levels
of hell that Dante never got around to mentioning. If everyone has
to do retail at some point, hopefully a lifetime of empathy will be
fostered, and the future generation of retail workers will be spared.
This might sound optimistic, but experience tells me differently. The
most efficient and polite customers I’ve ever met have all worked
extensively in retail themselves. Perhaps an analogous example to demonstrate—
I occasionally meet people who’ve lived in Ohio
(I spent about a year there once) and when they tell other people about
this, they merely take it as autobiographical information. I, however,
know their pain first hand and we nod at each other with the understanding
gesture of ex-cell mates meeting outside of prison.
Further, in a move similar to jury
duty, certain people should occasionally have to go perform “retail
duty” at periodic points in their lives. Whom exactly is open
for debate. Perhaps a retail clerk of good standing could report offenders
to some board after a particularly rude encounter (yeah, hi, retail
board? Yeah this lawyer
asshole had a two hundred dollar power lunch and only tipped five
freaking dollars! Give him two weeks at the Foster’s
Freeze). Advertising agents are just a given– give ‘em
duty every six months– they are the sweat on Satan’s balls
and a taste of humanity would be good for them. Give them a month swabbing
the floors of Suzie’s video booths and giving change to the hairy
palmed brethren that visit them.
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That
said, I offer the top three things you can do to be a better customer.
They are culled from my decade of experience and nobody is probably going
to admit to being guilty of any one of them. That’s called ego,
folks, and the quicker you get over it the better (at the very least you’ll
be closer to understanding Timothy
Leary). We’re all probably guilty of these things at some point,
but like anything, awareness and practice leads to perfection.
#3
At Least Try to Do Things Yourself
This is in the name of good ol’ self sufficiency, which I realize
in the era of having iPods, ATMs,
Super Wal-Marts,
and illegal immigrant housekeepers, isn’t exactly in vogue. Especially
if a store is small, would it hurt you to look around to see if what you
want is there before wasting some clerk’s time by asking them the
second you walk in the door? Most stores try to be organized, so if you’re
looking for the new Avril
Lavigne record, why not try something radical and look under the “L”
section. And if you don’t find it there? Well, maybe, just maybe,
you could look under “A” just in case. If I have to explain
why, there is no hope for you and suicide is a sin only if you deserve
to live. Another thing– most items in most stores have the prices
marked on them. This is not decoration or some artistic decision on the
layout designer’s part. The price is there so you can get that small
but ultimately rewarding sensation of figuring the fuck out how much something
costs without having to ask a clerk. You’re putting the clerk in
a no win situation. If they politely tell you then they’re compromising
their God-given right to not have to state the obvious. If they reply;
“I don’t know, what does the price on it say?” (which
I can’t help but to do), then you’re going to think they’re
a sarcastic asshole when really you’re just either lazy, dumb, or
some presedentially dangerous combination of both.
#2 Leave the Cell Phone in Your Pocket
Have you seen the people at video stores, cell
phones glued to their ears, whom browse the aisles and announce every
potential movie selection to their invisible audience? First, you look
stupid, but considering the ever growing popularity of hip-hop fashion,
this is obviously not a big enough deterrent. Two things. If someone you
know or love wants something from the store, find out what it is before
you go. Preferably ask them in person. It’s just a suggestion, but
something interesting happens when you actually communicate to someone
face to face . . . it’s called communication. I’ve heard plenty
of random cell phone conversation and most of it is the “running
log of what I’m doing right now and what I’ll be doing in
the next ten minutes” variety. Unless you’re a contracted
killer or a worker in the sex industry, your little commentary isn’t
nearly as interesting as you think it is. If you think others are obsessed
with the minutia of your life, go start a freaking web
blog. At least the rest of us can ignore that (but keep visiting clubcourtyard.com).
Second, if someone you know or love wants a particular movie or something
from any store, why not take them with you? True, most people are a complete
drag to hang out with, but unless it’s a family member, you did
choose them, and Thom
Yorke put it best when he said; “You do it to yourself, you,
you and no one else.” True, now the clerk is going to have to listen
to the inane conversation you two pursue around the store (please stop
saying “I’m
Rick James bitch!” You’re not Chappelle, you’re
not funny, and how come nobody quotes Airplane
anymore? Now that was funny), but at least then us clerks can hear both
side of the inanity. It will make the story easier to tell when we go
home and mock you to our significant others.
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#1 There is No Excuse Not to Be Prepared
Listen, if we’re going to be a world where speed is valued for the
sake of speed alone, you’d think this would hold true in every area
of public life. Why then do most of you slow down to the speed of Dick
Cheney’s
heart without robotic
assistance once you reach a cash register? You are approaching the
cash register for one purpose—to pay for your items. There are no
surprises coming, you’re not about to be quizzed on quantum physics,
you’re not going to be bartering, you’re simply suppose to
pay for goods and services about to be rendered. And you’re not
alone. The five people in front of you, and the five people behind you,
all need to do the same thing in order to get back to their own self absorbed
and pathetically empty existences. So would it hurt to be ready for the
meeting with your friendly, local cash handler? If you’re paying
by credit card, have it out and ready in your grubby little hand. When
you’re asked if you’d like cash back, don’t act like
you’ve just been asked your opinion on the economic trade standing
of Guam. It’s a yes or no question and if you’d already taken
two seconds in your day to assess what you might be doing, you’d
already know if you needed money or not. If you’re paying cash,
have that out and ready too. I don’t want to watch you pat your
pockets for the location of your wallet, or rummage through a purse full
of receipts, gum wrappers, lipsticks, and the Lindbergh
baby, just to find that twenty dollar bill that you swear “is
in here somewhere.” You should have done this already. You were
standing in line waiting your turn. Why not use that time to make check
out speedy and efficient instead of daydreaming about the awesome
storage capacity of your freaking
iPod?
In a similar vein, do not ever, ever, ever, ever, pay with change. Making
exact change is anal, slow, and only reveals your lack of education when
it takes you thirty seconds to figure out which coins go together to make
sixty-five cents. Always use bills, collect your change in your pocket,
and at the end of the day throw it into a coffee can or some other receptacle.
Then, cash all your change in once a year. You’ll be surprised how
much money you have which has basically been forgotten about and is now
ready for guilt free burning.
Immediately donate it to charity and leave me the fuck alone.
Till
next time . . . it looks like I picked the wrong week to stop sniffing
glue.

Lantern Lights #1
Lantern
Lights #2
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Lights #3
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Lights #4

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